On Friday, 10 News spoke to Bruce Bryan, an advertising expert from 5Points Creative, about the upcoming ads we can expect to see in Super Bowl LX.
Cardiovascular disease remains the number one killer of women, yet awareness among younger generations, including Gen Z and millennials, is lower than in previous generations.
Delegate Sam Rasoul is requesting $600,000 from the General Assembly to evaluate improvement ideas for Roanoke, including a Ferris wheel on Center in the Square. Rasoul emphasizes the importance of creative investment for Roanoke's redevelopment, focusing on feasibility and structural studies.
10 News viewers submitted photos and videos on our Pin It Page to show off how they were enjoying the recent snow. Remember to submit your photos and videos to our Pin It Page for a chance to be featured on air and online.
10 News asked you earlier today on our social media platforms, “What do you think the State of the Commonwealth is and what matters to you in 2026?” And there were plenty of responses.
10 News was awarded an outstanding journalism award from the Virginia Farm Bureau Federation on Wednesday night, 10 News was awarded the Most Comprehensive Agricultural Coverage in Virginia. c
Flu cases are already starting to impact local school districts. Although the ideal time to get a flu vaccine has passed, a Carilion Clinic pediatrician is urging everyone to get the flu vaccine as soon as possible.
10 News Anchors John Carlin and Rachel Lucas helped the Southwest Virginia Wildlife Center raise money during it's annual Night Owl on the Town Gala at Hotel Roanoke. 2025 was a record breaking year for fundraising!
The bobcat kittens rescued by the Southwest Virginia Wildlife Center are now on the path to recovery. Now, you can watch them LIVE in their enclosure at the SWVA Wildlife center in Roanoke through the WSLS 10 Bobcat Cam.
After the tragic death of 10-year-old Autumn Bushman, a local group is hosting a public event to help families better understand the impact of social media and smartphones on young minds.
The spa is being built at Blueberry Ridge, which is considered the most peaceful area on the 2,600-acre property. It will be open for bookings from guests and community members seeking a retreat. The facility will feature both wet and dry saunas.
Roanoke’s Big Lots! store location on Hershberger Road is scheduled to reopen this week. On Thursday, April 10, the store will reopen after closing several weeks ago due to a bankruptcy protection filing that led to many stores across the country shutting down. The Vinton location will reopen later this Summer.
The American Egg Board supplies 30,000 eggs for White House event and reportedly had several internal discussions about the optics of supplying tens of thousands of eggs for the Easter Egg Roll, given the burden egg farmers have faced.
According to the Virginia Child Protective Service annual report from July 2023 to June 2024, more than 16,000 cases of abuse and neglect were investigated in the Commonwealth, and a little more than 6,000 were found.
137 local entrepreneurs and innovators are one step closer to turning their ideas into reality as they wrap up the final night of the Gauntlet business competition.
The Roanoke Health Hub will serve as a centralized resource for pregnant and postpartum individuals, offering critical services such as perinatal care coordination, doula and lactation support, mental health social support services, peer support groups, crisis diaper bank programming, and strong partnerships/connections to essential community-based resources. The hub is designed to bridge the gap in maternal health disparities by ensuring that all families—especially those facing systemic barriers—have access to high-quality, community-centered care.
More than 100 local entrepreneurs are participating in the Gauntlet Business Program and Competition, now in its 11th year. This program offers an opportunity for local entrepreneurs and business owners, or those who want to start their own business successfully launch or expand.
Lester Holt, the anchor and managing editor of “NBC Nightly News” for a decade, announced Monday that he is stepping down from the long-running broadcast at the beginning of the summer.
Giles County Officials urged residents who lived near Wolf Creek to evacuate Saturday night, it was just one of many voluntary evacuation notices and road closures that happened throughout our region on Saturday.
Nearly 20 years after losing her mother to breast cancer, Erin Hachwi, a mother of two, was shocked to receive the same diagnosis. Now, she's honoring her mothers fight by sharing her story of survival in the hopes other women will prioritize mammograms and screenings.
In honor of world cancer day, WSLS is inviting you to share your story too through Pin it. We want to recognize survivors and those still fighting while remembering those we have lost.
If you have an idea to start your own business or already have a business you are looking to expand, registration is still open for the 11th annual Gauntlet Business Program and Competition hosted by the Advancement Foundation. Virtual classes began January 28th with more than 100 entrepreneurs signed up for the program.
The community of Pearisburg is buzzing with excitement as "Friends and Family," a cherished local restaurant, reopens its doors after a devastating fire nearly two years ago. Known for its home-cooked meals and warm atmosphere, the restaurant is once again serving the New River Valley.
A teenager in Christiansburg, Ashton Hodge, experienced a life-threatening sled riding accident on January 11th, leading to two brain bleeds and required him to be placed in a medically induced coma.
Ten months have passed since an orphaned bear cub, now affectionately known as “Double Green,” was rescued from a brush fire in Wythe County. Today, he stands as the leader among six other black bears at the Wildlife Center of Virginia.
If you have an idea to start your own business, or already have a business you are looking to expand, registration is now open for the 11th annual Gauntlet Business Program and Competition hosted by the Advancement Foundation.
Mark Spain, ABC 13 News anchor for nearly a decade, sadly passed away on Wednesday following his battle with pancreatic cancer, WSET announced on Thursday.
In addition to highlighting the need and the generosity of our community through stories we’ve brought you, WSLS 10 employees adopted Angel Tree tags for 15 local children. We had so much fun shopping for them!
The Roanoke Star is turning 75 on Saturday, and 10 News wants to celebrate the iconic landmark that has lit up the Star City for more than seven decades.
Gary Sinise, the actor who portrayed Lt. Dan in Forrest Gump, made a surprise visit to the cadets on post at Virginia Military Institute Friday for Founder's Day celebrations. Sinise sat down with 10 News Anchor Rachel Lucas to talk about the visit and his charity work for veterans through the Gary Sinise Foundation.
10 News has been working for you all day long with team coverage of Helene as it sweeps across the Commonwealth, bringing destruction in its wake.
GSCO said it intends to maintain a firm stance in seeking prosecution on those disrupt educational institutions and is wholly committed to the safety of our student bodies.
Beginning August 21 and running through August 25, the best disc golfers in the world will head to Virginia for the 42nd running of the PDGA Professional Disc Golf World Championships presented by Zuca. Nearly 300 players representing 14 countries have registered for the event, including Estonia’s Kristin Tattar, the two-time defending PDGA World Champion and the No. 1 player in the Female Pro Open division in the Official Disc Golf World Rankings.
Some medical experts say taking supplements or vitamins orally isn’t the most effective way for your body to absorb them. That’s why another form of vitamin therapy is quickly growing in popularity, receiving those same medications through an IV. IV hydration therapy is a multi-billion-dollar medical industry and is expected to grow over the next decade. Several IV hydration businesses have opened in Southwest Virginia in recent years. 10 News anchor Rachel Lucas tried it.
The Virginia Poverty Law center hosted a health fair Thursday in the New River Valley, bringing healthcare to those that need it most. Issues like food insecurity, loss of Medicaid coverage and lack of transportation are challenges facing many low and moderate-income families. The center said traditional health fairs have not been effective reaching those struggling individuals so Virginia poverty law center's Enroll Virginia is partnering with the Community Housing Program to offer these health fairs at all six properties this month.
Memorial Day weekend is here! Chief Meteorologist Jeff Haniewich is here to let you know when rain will be part of your holiday weekend, and when we’ll cool off, a lot.
More showers and thunderstorms today — don’t put the umbrella away just yet, you may need it this holiday weekend. Chief Meteorologist Jeff Haniewich is here with the latest.
Chief Meteorologist Jeff Haniewich is here to let you know when you’ll need to prepare for rain and thunderstorms, and everything you’ll need to know for your holiday weekend forecast.
More showers and thunderstorms for some of us today. Chief Meteorologist Jeff Haniewich is here to let you know when we’ll see more sunshine and when temps will climb well into the 80′s.
More showers and thunderstorms for some of us today. Chief Meteorologist Jeff Haniewich is here to let you know when we’ll see more sunshine and when temps will climb well into the 80′s.
10 News just got word that officers are set to break up the Pro-Palestinian encampment that’s set up on Virginia Tech’s campus.
Runners are getting ready for the Blue Ridge Marathon this Saturday which is expected to bring as many as about 3,000 runners.
The "Home Safe" program in the City of Roanoke aims to tackle homelessness by providing crucial support and resources to those in need.
The Biden administration says it's expanding a program to help rural communities with serious sewage problems get technical help to plan improvements and apply for funding.
10 News political analyst Ed Lynch discusses the special counsel classified documents and Nikki Haley's chances of winning the Republican nomination
Carnival season 2024 is entering its final days in New Orleans with big parades on the city's main thoroughfares and smaller, offbeat walking clubs strolling the old French Quarter.
Vice President Kamala Harris is slamming the special counsel's report into President Joe Biden’s mishandling of classified documents that raised questions about his memory, calling it “politically motivated” and “gratuitous.”.
A Michigan jury convicted a school shooter’s mother of involuntary manslaughter Tuesday in a first-of-its-kind trial to determine whether she had any responsibility in the deaths of four students in 2021.
Chief Meteorologist Jeff Haniewich gives you an update on the clipped system that's moving in to our region.
Thanks to awareness, and some manufacturer safety measures put into place, fewer children appear to be ingesting laundry detergent pods, according to a recent study.
